This all started off over a year ago as a little side project to build some iOS experience, work got in the way of it for a while but as we got into it and started to play around with it, it became a little more than just a side project and went from the mock up shown below left to the final images on the right. It started to look pretty cool and after showing it to a few people we thought it had some potential.
As this was just a side project, anything we make from it is a bonus, we wanted to give a little back and decided that 5% of profits would go to our local trail association, the North Shore Mountain Bike Association (NSMBA). It could be 5% of a small amount, could be 5% of a big amount. Time will tell.
So we have this pretty cool little app but it won't sell itself, so this website was born, and that started to look pretty cool, we started facebook and twitter pages, they got a few likes and follows prior to launch with some notables in the industry following us on Twitter. We made a video explaining what that app does and that started to look cool too.
Now that the app has been approved by Apple, we've just sent some of the main mountain biking websites a link to download the app along with a short press release and link to the launch video and asked if they would post the press release and potentially some initial thoughts on launch day. Lets see what happens...